Distill Magazine

ustwo™ and Distill unite for future magazine vision

- iPhone application developed by ustwo™, conceived by Distill Magazine – pushes boundaries of traditional print media -

Digital User Experience (UX) design agency, ustwo™ was chosen by Distill Magazine, digest of the world’s best fashion and style magazines, to create its latest issue exclusively as an iPhone application.

ustwo’s™ brief was to build the simplest but most robust magazine reader in the market whilst capturing the essence of Distill Magazine brand and experience. The main challenge was making sure the finished app was a highly functional easy-to-use mobile product.

ustwo™ focussed on factors including the tactility of the swipe across the screen to create seamless navigation through each page of the magazine, as well as the speed at which the content was displayed on screen. This process had to be as intuitive as possible whilst utilising the power of the device itself.

Mills, creative director at ustwo™ says: ‘Distill Magazine has a heritage in design appreciation, therefore the key to this app was ease of use, letting the stunning fashion photography spreads do all the talking.'

Christopher Lockwood, Creative & Publishing Director at Distill Magazine says: ‘ustwo™ has been a fantastic partner in this process that I couldn’t recommend highly enough. Creating the rulebook is much harder that following it and when we began this process at the beginning of the summer there was kittle or no precedent. The mobile platform offers such an enormous opportunity to publishers and I hope that together we have achieved an intelligent and robust first rung to the ladder of evolution.’

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